📌 2024 Google Updates - hit the ground running
{plus a few other tips that are great for January}
2024 is here and it’s time to get busy optimising your Google presence again.
In this article, we’ve got tips and suggestions for your Google presence, and some extra tips that are useful things to do early in the year to maximise business results.
{Hit the contact us button below if you want to rank higher on Google this year}
Here we go:
➨ Ensure you have access to data - eg Google Search Console, Google Analytics, and Google Business Profile performance data.
➨ Create “trust” pages on your website as Google needs these signals now. Eg “about us”, “contact”, “terms of service”. Make sure you have contact details on your website as well.
➨ Track your most important Keywords. We recommend Mangools for this.
➨ Edit your website Footer to show the current year if that hasn’t been done already.
➨ Check that your target keywords are contained in the page URL, Meta Tag, and main heading as well. These 3 are vital for ranking a page on Google.
➨ Use alt text for images. Make sure key pages have images, preferably video as well, and even FAQ’s at the bottom so that Google can tell they are important pages.
➨ Work through any key pages and blog posts - can you update or improve them?
➨ Display reviews and testimonials where possible on your website. Google LOVES this, so do people who are looking and researching.
➨ Add internal links (links from one page on your site, to another page on your site), to important pages and blog posts.
➨ Google is ranking social media pages and content again after several 2023 updates. Review THIS ARTICLE on our website, to see if you can streamline and get more value out of your social accounts by using the tool we use, Publer.
➨ Add more “contact” opportunities across your site. Make it EASY for people to get in touch.
➨ Review your Google Business Profile presence. Use this article:
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➨ Check all meta titles, and meta descriptions, for every page, blog post, and product page. Make sure your desired keyword (the word you want to rank on Google for) is in there.
➨ Run Technical checks on your website to iron out any obvious errors that are holding you back on Google. Use the free tools in this article:
➨ Run the “do you still need….” message blitz. What is this? Simply, reply to every single message or email you got in the last 3 months of 2023 about whatever you sell, and ask if they still need your product. More specifically, the benefit your product provides. THIS single task, in our experience, is the single most potent sales activity that exists. People are usually in research mode when they reach out the first time….
🚀 The Hey Google Course is now available:
➨ Hey Google Course 👈click here
If you have a business with both a website, and a Google Business Profile, this course is a must before you do any marketing or SEO.
This is by far, our best ever creation.
Don’t miss out!
(we even provide support to course purchasers - super helpful)
Feedback from a happy participant:
📌 If you need to ask us anything, hit the button below: