If you have a business that serves a local area, then you know how important your Google Business Profile is for lead generation and sales.
Reviews are a KEY to doing well here.
Not only to help you rank well, but also to help people to decide to use you… people will do their research and read your reviews.
We highly recommend that as well as chasing Google Reviews, you chase Facebook Reviews too.
Why?
This is why:
Because Google finds them, and uses them as well when deciding who to rank well on Google.
You might look at that image above from Simply Organic, and think… well it’s only 4 Facebook votes / reviews, why does it matter?
It proves that YES, Google does look at other sources of information.
It proves that Facebook is well trusted and regarded by Google.
MOST Google Ranking Factors are hard to determine or prove that they exist. Not this one. It’s right there.
Here are some considerations:
Many people struggle to leave Google Reviews as they don’t have a Google account of any kind. By sending a follow up email to clients / customers, that includes Google Review options AND Facebook Review options, you’ll get reviews from people who simply wouldn’t have done this before.
Facebook Reviews will also help your social media reach. This is useful for overall SEO as well. Simply Organic, the business in that image above, rank several Social Media accounts on Page 1 of Google for many search terms.
Adding a link for Facebook Reviews to your follow up email is a 1 minute task, that will never need any more work.
What if Facebook isn’t a thing for your business or your area?
We’ve seen Yelp reviews appear as well. It’s likely that in the future, any platform that is trusted, and provides a review option, will get used in this manner.
Google is just looking for trust factors.
Here is some more free help regarding getting Google Reviews for your local SEO efforts: https://goodoil.marketing/blog/how-to-get-more-google-reviews-13-tactics-that-work/
ps - if you are worried about businesses being ABOVE you on Google, click the CONTACT US button below ⬇️
pps - here is our latest YouTube video, it’s ONLY for business owners prepared to sit down monthly, and ask tough questions of themselves, in the quest for business growth:
ppps - this course, The Google Game, will boost YOUR business higher on Google. Grab it HERE.