Why bother with Google?
Sounds silly... but hear me out....
I get dozens of messages per week about “ranking higher on Google” and “SEO” and “Google Maps”.
Everyone is after results and exposure, I get it.
But… what people really want is simply more leads for their business, and ultimately, more business revenue.
So, if this is you, and you are tearing your hair out wondering how to rank higher on Google - STOP for a day - and do these things instead - because they all help you get what you REALLY want - business revenue.
Let’s work through the list:
Follow Ups
This is marketing 101.
Go back and talk to people who have previously expressed interest in your business offering.
People are usually in research mode, not purchase mode, so it’s our job as business owners and marketers to get back to them.
Systematically work through all previous:
Emails
Direct messages on any platform
Any comments on any platforms
Any phone calls or SMS you have received.
This process alone can be a license to print money - it stuns me how many business owners do not do this!
We’ve talked more about it in this Hour of Power Video HERE
and this video too - 3 easy methods to get free customers.
I strongly advise you to spend just a few minutes reviewing those videos, it’s so easy, and so beneficial once you get started.
Send out an Email Update
This does not need to be complicated at all….
Simply send out something short and basic, a product update or a new service for example, to as many customers as possible.
Hopefully you have an email list…. these can be gold if managed and used well.
I wrote a blog article HERE about emails, and a simple strategy to get started.
Main message is - just send out SOMETHING - it’s amazing how this simple action can reactivate dormant clients, or even get past clients sending your email to friends that might need you.
Get on LinkedIn
Yes, I am noticing so far in 2022 that Facebook usage is dropping, and LinkedIn usage is on the up and up….
Just get on there for a few minutes every day, ensure your profile is clear about what you do, and start commenting on other peoples posts.
OR - start posting useful business related content yourself. I see this as a very obvious place to be right now.
Pricing and Upselling
How long since you reviewed your pricing and reviewed the opportunity to upsell existing clients to higher level packages etc?
With inflation currently going at it’s current rate, if you haven’t reviewed your prices for more than a year, you are making life very hard for yourself.
A few more resources that you might need:
How to fix a suspended Google Business Profile (blog article for anyone going through the hell of a suspended Google listing right now)
How to get easy backlinks from google business profile (video that shows you how to use Googles free backlink options)
Contact us form (if you need any help)
Thanks for reading,
Corey Hinde