Use Googles updates to your advantage

➡️and finally beat that pesky opponent

Dec 18, 2024

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2024 has been full of change for Google search results.

What you see on page 1 looks quite different to the “old days”.

For some businesses, this has been great, for others… fatal.

In this article, we are looking at a few ways that will help you use the Google changes to your advantage….(reach out if you need help)

Reach Out

1️⃣Answer Questions

Answering questions — and getting those Q and A’s onto your digital assets (website, GBP, socials), is what Google wants.

This positions you as an expert, and helps Google figure out who you are and what you do.

This is how you get Google to more or less “promote your business for you”.

If you just build up a huge library of questions (use Google, ask people, do your research), and get around to answering them, you’ll always do well on the internet.

📌 People AND Google like Q and A.

If you REALLY want to take advantage of this, read and apply this article on our blog - it’s like putting petrol on the fire of content creation!

2️⃣Teach Stuff

Go further…

Go deep — teach things at all levels.

Can you instruct about a certain process or product in your business?

Can you build a guide that people can simply HAVE — and then likely SHARE — on the internet?

This of course turns into an auto-pilot marketer for your business.

Here are some examples to get you thinking:

Hexagon IT - builds software and applications - could write a guide on “How to improve your business using automations”. Make it awesome, make it free, make it the best on the internet.
Aspire Pictures - videography - could shoot content or how to guides about how to edit videos for social media. Make it good, free, and useful…. get leads, get backlinks, build goodwill.
Human Collective - HR professional - produce the best guide on the internet for integrating Diversity, Equity, and Inclusion into the New Zealand workplace. What a great way to generate leads!
Sidechain Security - cybersecurity - make the ultimate cybersecurity risk calculator. Free, shareable, embeddable… links, leads, a total SEO and Google game changer!

You get the idea… these are just here to get you thinking about something you could build / create that would have lasting value for your business online.

📌 Don’t sell… just answer questions and then teach more deeply… watch what happens to your business… so THEN you can …..