Discover more from Google Uncomplicated
Most small business websites get this wrong
and it's easy to fix
This could apply to YOUR website....
One of the first things we do for clients who want to rank higher on Google is ensure alignment between their Bullseye Phrase, and their Meta Title for the site.
If you look at the image for this post, you'll see a pretty normal Google search result.
Up the top, at point 1, is the URL or website address.
Point 2, in the middle, most prominently, is the "Meta Title".
Point 3 is the "Meta Description".
Of all things Google looks at when deciding how and where to rank websites, most SEO people will agree that the Meta Title is THE most important single factor.
BUT - around 50% of business websites will NOT have a Meta Title that is in alignment with their Bullseye Phrase.
We call the Bullseye Phrase - "the phrase or word you'd MOST like to win on Google, that your best customers most likely search for".
The Bullseye Phrase drives a lot of what we do for client websites and Google Business Profiles.
Usually, it'll be something obvious.
In this example, it's "Home Ventilation Auckland".
Your job is to figure out what your Bullseye Phrase IS, and then apply it to your Meta Title for your website.
Don’t just guess, do some homework like asking friends, family, and clients what they did or would Google when looking for your business.
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