How to improve your search engine rankings yourself
Works for Google AND ChatGPT etc
Getting YOUR business found online… it’s important!
Whether people are searching on Google, or ChatGPT, or something else, there are loads of ways to help YOUR business stand out.
We have 7 steps right here right now….
That ANYONE can do.
These 7 steps will all help your business appeal to the search engines, and help you to outrank your opposition.
Let’s get started.
Feel free to contact us if you need a hand:
(ps - we have a new Google Ads offering…. we’ve streamlined and redesigned things, so you spend LESS and get MORE)
1️⃣ Add a mini FAQ to your posts - based on what Google is telling you from “people also ask”
The “people also ask” box tells you what other people are searching for.
If you include information that covers those topics, Google will reward you and see your content as highly relevant - this means better rankings and more traffic!
Simply find those topics, and write some points about them in your articles that are related.
Use the same idea for Social Media posts too.
Social posts and articles help you on search engines now more than ever.
2️⃣ Put some checklists together as stand alone posts, or as additions to posts
Yes, Google LOVES to serve up lists and checklists as answers to Google searches.
Can you include some of this type of content on your website?
3️⃣ Build some infographics, for topical subjects, using CANVA
Content like this will get picked up by Google as well, which will help your site rank higher.
People also like to share article and infographics that quickly SHOW people something interesting, so keep that in mind and see if you can build information visually as well.
4️⃣ Build your Internal Links on your site to your most important pages
We’ve talked about the power of internal linking before (links from one part of your website, to another part of your website.)
This helps Google to learn what your website is about, and which parts are more important.
Here is a video on our YouTube channel that talks more about links:
More helpful work about getting links to your website:
https://goodoil.marketing/blog/how-to-get-safe-backlinks/
5️⃣ Expand your articles with more words and deeper explanations
Often, you can experience significant website traffic growth, simply by expanding older posts.
Go deeper, explain more fully, and try to become the best article on the internet, for your topic.
6️⃣ Revisit posts and update
Similar to the previous point, this is a solid tactic.
Sometimes, an older article just needs to be revised and updated - it could be terminology, you might even simply republish the article to a more recent date!
We’ll often revisit our articles, and our clients articles, to see if there is an opportunity to make the information more current.
We do this for one reason… Google likes it, and the articles rank higher and get more traffic / eyeballs.
7️⃣ Add videos, images, and high authority external links to existing posts
Google is more visual now than ever before.
Images and videos being added to a blog post will usually help that post or page rank higher.
External linking can also work.
For example we’ll often link to a Wikipedia page in an article for 2 reasons… 1) it helps explain something to the reader and 2) we’ve found this link will help add authority to our writing, and Google likes authority.
👉 As per usual folks, feel free to ask any questions about this article! 👈 click here
Ways we can help you:
Google Ads - we’ll help your business hit the top of Google in a hurry.
Local SEO - for a local area business, we’ll work our magic so you are on top of Google locally for the important stuff.
Coaching with Corey - reach out and join my private group.
For any of these options, hit the contact us button below:
PS - video explainer of the above content, right here: