How to get Free Customers
3 methods that require no technical skills, just some time
How to get Free Customers when it's quiet in business
Image credit: Unsplash
By Corey Hinde | SEO New Zealand
We all have times in business when we simply need more!
More phone calls, more leads, more sales, and more revenue.
Recession looming or not - it's always important to be able to generate new business!
So, let’s say you had a day or two spare, and no budget - here are 3 things you could do, easily, that will help your business.
No technical skills or budget required, just some time and effort.
Let’s go….
1️⃣ Email
You could email your database or list - eg newsletter with updates and an offer.
Hopefully you have a database and an email list of clients.
Put together a newsletter or update, include an offer at the end of the email, and get it out there!
We strongly recommend all businesses use email as part of their standard way of doing business. Newsletters can be helpful, shareable, and a great way to either upsell or reinvigorate existing clients, OR get new referrals as people pass your newsletter onto friends and family.
Including a good offer is key though. Be brave and put something in there that is so good that people pay attention to it.
Not a 10% discount… go large so people really stand up and take notice!
Email individual customers - ask for feedback and include a referral offer.
These emails are more time consuming but can be just as effective. Simply reach out to previous customers, ask how things are going, and see if they need any help. Then, at the end of the email include a referral offer.
This would look something like this:
Ps - we are currently paying a $200 referral fee to anyone who refers us a person who becomes a customer - maybe now is the time to pass on our details?
Something of that nature can be wildly effective. People will often just need a good strong reason to actually refer you rather than just think about it.
2️⃣ Post on your Facebook Profile - make sure people know what you do - tell people you have capacity NOW.
Recently we posted an article about the importance of a “Name Badge”.
Essentially, this is “who you are, and what you do”, written as concisely as possible.
Why? Plenty of people in your own circle of friends will “sort of” know what you do, but not exactly.
If you read the first half of this article, you’ll understand what we mean.
What we recommend is that you post something on your Facebook profile like this:
“John Smith - Professional Dog Walker Wellington - I have capacity for new clients right now”
Yep - a straight out “hire me” type of post on your personal Facebook page.
Be bold and do it - there are people who will refer your or need you, but they simply aren’t sure what you do!
3️⃣ Commenting on other peoples posts - LinkedIn and Facebook Groups for example - leverage other people's groups and content.
This is a tactic we describe in great length in our new short course “Top of Mind - How to Deconfuse Google and People”
Grab a copy here - it's a really neat 4 part course that will help you get way more people reaching out to you to do business with you.
The short version of that course is that you need to:
Clarify who you are and what you do.
Ensure that message is in all the right places.
Build a system to get your message out easier and faster.
Be consistent and keep going, then customers will come.
Once you have a good clear message (who you are and what you do), then you get busy commenting on other people's content online, in a respectful and helpful way, and YOUR name starts to get recognised.
We had a coaching client just last month who we started this process for. The kicker was that she didn’t have to create even 1 piece of content, she just had to log onto LinkedIn every day, for 5 minutes, and participate in discussions in her business environment.
Result?
She went from 0 inbound sales messages on LinkedIn per month, to 12 in the following month. Of those 12 messages, 4 became clients of hers!
That’s without doing any content at all.
Need a hand with your Google presence? Contact us HERE
That’s all for today, feel free to track us down and ask for help with your business, our speciality is Google.
Regards,
Corey Hinde