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Google Updates that you can't miss
Google likes to keep us on our toes
Recent Google changes you should be aware of:
E.A.T has been around for a while.
It’s part of how Google ranks and scores your website.
Stands for Expertise, Authority, and Trust.
Now they have added another “E” - which stands for “experience”.
What this means is that websites, to rank well and get free Google traffic, need to show all of those 4 factors.
Experience means both customer experience, and also business experience… easiest explainer is “get Reviews and testimonials on your website”.
Here are some new things we are looking at for our local SEO clients (local businesses that want to stand out on Google) to comply with the above:
➡ Meet the team and about us pages that include details about any awards or qualifications.
➡ Links to any media, written pieces, and mentions.
➡ A testimonials page.
➡ Social Profiles.
➡ Privacy and cookies disclaimers.
➡ Code of ethics and social responsibility page.
➡ Feedback, business registration details, GDPR compliance..
You get the idea. Things that prove Trust, Authority, Expertise, AND now Experience too.
We are also putting some of this information across company LinkedIn pages and Google Business Profiles, to help Google pick the information up.
We help clients and our community members get these things done because to NOT do them, risks being penalised by Google and slipping into internet insignificance!
Click the contact us button if you want to investigate joining our tribe.
2️⃣ Training video - New way to remove Negative / Fake Google Reviews:
3️⃣ Training Video - How to create a LinkedIn company page:
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5️⃣ Directories list - if you are a New Zealand business, hit this link:
https://goodoil.marketing/business-directories-nz/ 👈 click here
All Kiwi businesses with a website should at LEAST get the top part of this list done. Preferably the whole lot.
Outside of NZ?
Head over to the Whitespark website, they have a great up to date list too.
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