Google magic trick that's right in front of your eyes
Here is something I know after many years of digital marketing:
People are wary, and don’t believe what they read online.
As they should be.
BUT - we still need to do business.
So, and we all do it, we now RELY on reviews.
Google Reviews mostly, but also other reviews like Facebook as well.
Here are some ways your business can dial up the Google Review game, which will help your business in many ways including more trust, higher Google Business Profile rankings, and of course more calls / leads / sales.
⭐ Build a QR code and place it in your business.
These are very effective if you have a location based business. We’ve outlined the process of how to create your QR code in this article HERE.
People simply scan the QR code with their phone, and will be taken directly to the link to leave you a review. So simple.
You can also use the QR code in other places too:
On vehicles
On your website
Within your email signature block.
Get creative with the QR code, people are used to them now and use them frequently.
⭐ Put your Google Review link in your email signature block.
In fact, we recommend you delete the other elements of your signature block, and just have your link. People send and receive a LOT of email, its a great opportunity.
⭐ Ask for Google Reviews on Social Media
We engage a lot with our customers on Facebook, LinkedIn, etc. Why not directly ask for “feedback” on these platforms?
We usually ask our clients to scan their pages for the posts with the most comments, and then drop in a comment afterwards such as “Now accepting Google Reviews” with the link.
Up to you how you word it, but this method certainly works.
⭐ Email customers with updates, offers, and ask for reviews.
We’ve outlined this method in a recent YouTube training we put out HERE.
In short, the email outlined in that video suggests more surveying of customers, more email, and while updating customers and sending out offers, ask for reviews as well.
Another method we use is the “service improvement email”.
In this email, we ask customers about how we can improve, we value their input, and would love to hear from them as we want to become the very best. Then, at the end, drop in the Google Review link – “if you feel we are just doing great and don’t need to change anything, we’d love a review”.
There are plenty of ways to use email to get Google Reviews – get creative!
⭐ Use the QR code straight from your phone.
We’ve seen a customer use this tactic VERY effectively.
He took the QR code created above in this article, saved it as a photo on his phone, and can show that to customers once he has done his work for them.
This guy happens to be a local carpet cleaner – so he often has customers on site with him, who see a freshly cleaned carpet, and are more than happy to provide a review straight away.
⭐ Provide your Google Review link on invoices.
If you are sending out invoices, why not put your Google Review link either in the invoice, OR in the email body that goes out with the invoice?
⭐ Install a Google Review widget on your website.
These are very cool.
Essentially, they’ll showcase your existing reviews to potential customers (helping you convert more website visitors into customers), and make it easy for people to leave a review as well.
We’ve seen these in footers of websites, as well as dedicated “feedback” or “review” pages on sites.
If you Google “Google Review Widget” you’ll find many samples of these.
Of course, be sure to check their reviews before making your choice!
⭐ Partner with suppliers to provide reviews to each other
If your business partners and associates are prepared to recommend you, they most likely won’t have an issue with leaving you a quick Google Review saying as such.
We’ve had quite a few clients do this successfully.
Simply email your supplier / partner, and suggest that you both leave a Google Review for each other, and pop your Google Review link in the email.
Total WIN / WIN action to take, and entirely within the rules of Google.
⭐ Invest in a Review Management Tool
There are a few of these around, and we won’t make a direct recommendation but we do suggest you do some research.
In short, these can help you catch negative reviews before they hit the Google platform, drive more good reviews, and generally help you manage the whole process in a more time effective way.
However – be prepared to pay. These can be costly.
Hopefully - you’ve found this useful.
Feel free to ask questions.
Ways we can help you:
🚀 We manage Google Business Profiles for local businesses, so they rank as high as possible on Google, and dominate locally - this is a great way to grow your business - contact us by clicking HERE
🚀 We also sell a course, teaching you our system for getting Google Business Profiles ranking as high as possible - grab it by clicking HERE
🚀 BONUS - we have a LOT of high quality free training videos on our YouTube channel as well - click HERE for a look around!
Great tips! Enjoyed this one thanks!
Getting more Google Reviews can feel tricky. You might want to try using a tool like HiFive Star to keep track and encourage reviews easily. It helped me organize feedback better and boosted trust without much hassle.