Google can become your best source of leads - some handy tools
➡️and free too
People are focussing on AI, ads, automations, and new platforms…. but FORGETTING that MOST people will go to Google to find products and services.
These tools and things will help YOUR business rank higher on Google, assuming you have a few spare minutes a week to invest into your business.
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1:
People ask what we use for Keyword research and also keyword tracking.
Very important tasks if you want to rank higher on Google.
We use Mangools. 👈 click here
It’s got enough tools for what we need, and probably for you too.
They have a good free plan too.
We use it for extensive keyword research initially, and then tracking of rankings as time goes on.
The link above is an affiliate link, if you did decide to get the paid version, we’d get a small commission.
When we do research for clients or prospects, we use the KW Finder tool extensively to see what the client is ranking for, and also what the competitors are ranking for, so we can ascertain where to put our efforts with content and SEO work.
Another option for doing this is just Google “free keyword research tools” and you’ll find other options.
🚀 Sponsors of this newsletter:
▶ Good Oil Digital Marketing - now offering SEO services AND Google Ads as well. Reach out.
2:
The EASIEST SEO improvement you can make is to align your BullsEye Phrase, with your website Meta Title.
Explained in detail HERE on our blog. 👈 click here
The image above demonstrates your Meta Title - if that matches what you are trying to rank well on Google for, you’ll generally go well.
“Bullseye Phrase” just means the phrase that you MOST want to win on Google for.
3:
Technical SEO stuff.
Sounds painful, really isn’t.
Just grab this free resource, and use the tools in there to highlight the things that need to be fixed with your website, because any one of these small fixes just MIGHT be what’s holding you back on Google. Especially if it’s website loading speed.
▶ Grab it HERE 👈 click here
4:
Ramp up your social media efforts, with content that is on point and related to what you want to win on Google for.
Use the time saving system outlined in this video:
5:
Local Business - ie have a shop front OR serve a local area?
DO not miss this SUPER simple step for improving your websites local Google Results.
Here is the ENTIRE hack:
Show your website to as many people as possible, and just ask them “what do we DO, and what area do we SERVE?”
If you obsess over that for a few hours, you’ll be amazed at how much better your website ranks locally ASSUMING you make the necessary adjustments.
If you need help with anything Google / Google Business Profile / Google Ads, reach out - click the button below:
🚀 Learn more about Google on our YouTube Channel 👈 click here