Get your business found by AI search

the easy guide to beating your opposition

Corey Hinde

Feb 25, 2025

The most common question SEO people get is “how is AI impacting Google Search and SEO?”

Yes - it’s changing peoples behaviour when they are looking for products and services.

So, you probably need to start thinking about how to get found by AI search eg ChatGPT and Gemini.

The guide for this process is below.

Use it.

If you want help to DO this stuff, reach out:

We’ve also included some great tips on Facebook Ads below from Stuart Macadam as well.

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➨ The Guide to getting Found by AI Search:

AI tools like ChatGPT pull information from the web.

To make sure your business pops up when they're asked, you need to make your online presence crystal clear.

Here's how:

1. Supercharge Your Website:

Detailed Content is Key: Forget vague descriptions. Build out detailed "About Us," service/product pages, and FAQs. Think like you're explaining your business to someone who knows nothing about it.
Use the Right Keywords: Think about what words people would use to find your business. Sprinkle them naturally throughout your website.
Structure Your Data: Use schema markup. It's like labeling your information so AI can understand it instantly. Search online for easy tutorials on how to implement this, or ask for our help. We aren’t free though.
Make Contact Easy: Obvious address, phone number, and email. No hidden contact forms.
Mobile-Friendly is Non-Negotiable: Your site needs to look and work perfectly on phones.
Make it Accessible: Ensure your site works for everyone, including those with disabilities.

2. Dominate Google Business Profile:

Fill Everything Out: Don't skip sections! Complete your profile with accurate info.
Consistent Info: Your business name, address, and phone number (NAP) should be exactly the same everywhere online.
Show Off with Photos: Use high-quality, professional photos.
Get Those Reviews: Encourage happy customers to leave reviews.
Stay Active: Post updates, offers, and news regularly.

3. Expand Your Online Footprint:

Wikipedia (If You're Notable): If your business is significant, get a Wikipedia page.
Industry-Specific Directories: Find and list your business on directories relevant to your field.
Level Up Your LinkedIn: A strong LinkedIn company page is essential.
Map it Out on OpenStreetMap: Especially if you have a physical location.
Data Aggregators: Check if your business is listed on platforms like Crunchbase or Bloomberg.
Social Media Presence: Maintain active, informative social media profiles.

4. Keep Your Data Spotless:

Consistent NAP: Double-check that your business info is identical across all platforms.
Structured Data Wins: Focus on platforms that organize data well.
Accuracy is Paramount: Triple-check all your information.

5. SEO: Your Secret Weapon:

Local SEO (If Applicable): If you serve a local area, optimize for local searches.
Technical SEO: Make sure your website loads fast and is easy for search engines to crawl.
Create Awesome Content: Blog posts, articles, videos – anything that provides value.

➨ 7 Steps for Better Facebook Ads

Great information here from Stuart Macadam from Paid Advertising Help.

Stuart has been working with paid advertising for a long time; here are his 7 tips for running better Facebook (Meta) Ads:

1. The first two sentences on an ad are the most important. If you can get people to read on or click through, you're halfway there.

2. Think like your buyer. If they respond well to certain colours in an image or messages in an ad, use those colours and messages more.

3. If you have a beautiful website, send people there to fill in a contact form. If your website is terrible, use Facebook lead gen ads.

4. Creating a buyer persona is not just an airy fairy thing agencies do. It's critical to understanding your customer pain points and gain points they get from your product or service.

5. If you're advertising on Facebook stories, make sure your video has captions and images have text on it.

6. Whether you run lead generation or online shopping ads, always test your ads with 3 different call to action buttons.

7. Be patient. It may take up to 3 weeks for an ad campaign to optimise properly. Don't panic if you don't see any results in Week 1.

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