Get found by AI search
Google gemini, chatGPT, Perplexity, Claude
A common question SEO people get is “how is AI impacting Google and SEO?”
I’ve put out guides and information previously on this topic, but as I’m sure you are aware, things are moving FAST in this space, so please read on!
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➨ The Guide to getting Found by AI:
AI tools pull information from the internet - existing information.
This fact is UNDISPUTABLE.
AI isn’t making stuff up or inventing it, they are still finding it somewhere, and then summarising it for the person searching.
To make sure your business or YOU pops up when AI is asked, you need to make your online presence crystal clear.
Here's how:
1. Enhance Your Website:
Detailed Content is Key: Forget vague descriptions. Build out detailed "About Us," service/product pages, and FAQs. Think like you're explaining your business to someone who knows nothing about it. Simple, clear, and obvious wins this game.
Use the Right Keywords: Think about what words people would use to find your business. Sprinkle them naturally throughout your website. Ask friends, check keyword search volumes, check competition, the right keywords count.
Make Contact Easy: Obvious address, phone number, and email. No hidden contact forms. Simply enhancing your contact details has been shown to boost business revenue significantly.
2. Elevate on Google Business Profile:
Fill Everything Out: Don't skip sections! Complete your profile with accurate info.
Consistent Info: Your business name, address, and phone number (NAP) should be exactly the same everywhere online.
Show Off with Photos: Use high-quality, professional photos.
Get Reviews: Encourage happy customers to leave reviews. Get non-Google reviews as well, for example Facebook.
Stay Active: Post updates, offers, and news regularly.
3. Expand Your Online Footprint:
Wikipedia (If You're Notable): If your business is significant, get a Wikipedia page. This is HARD to do, but worthwhile if you can do it.
Industry-Specific Directories: Find and list your business on directories relevant to your field. Free tool for directories here.
Level Up Your LinkedIn: A strong LinkedIn personal profile is essential.
Map it Out on OpenStreetMap: Especially if you have a physical location.
Social Media Presence: Maintain active, informative social media profiles.
Ensure you are listed on Apple Maps, Bing Places, and Waze maps.
4. Keep Your Data Spotless:
Consistent NAP: Double-check that your business info is identical across all platforms.
Accuracy is Paramount: Triple-check all your information.
5. SEO: Your Secret Weapon:
Local SEO (If Applicable): If you serve a local area, optimize for local searches.
Technical SEO: Make sure your website loads fast and is easy for search engines to crawl. Free technical SEO tools here.
Create Awesome Content: Blog posts, articles, videos – anything that provides value.
Finally - we’ll pop this video here again, well worth working through the list in here as well, can shotgun you up Google very quickly, especially if #1 on the list isn’t sorted out!
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