Free SEO help
so you can rank higher on Google
Ranking higher on Google is a worthwhile activity for your business.
The process of getting that top spot on Google can be a long hard slog, but well worth it in the long run.
The game of ranking higher on Google (SEO or Search Engine Optimisation) is complicated but can be summarised into 3 main areas:
Technical SEO
Links
Content
When our agency helps a business rank higher on Google, one of our first tasks is to see if there are any obvious technical faults on a website, that will hold it back from success.
The goal of this article is to help YOU figure that out for your website.
It’s like a Warrant of Fitness for your car… a check over to ensure you are all good.
The checklist / tools below focus on the Technical side of SEO for the most part. We’ll cover links and content more in the future.
Okay - here is the checklist - the idea is you run the various checks and tests, and if you encounter a problem - solve it via Google for free or you can pay us to solve it for you:
Website Grader
– we really like this because its fast, free, and gives you a score out of 100.
The Grader will break your score down into performance, SEO, mobile, and also security. Its often the very first test we’ll run on a website to get an overall look at how the site is performing, and give us an early indication about any issues that might need fixing.
SEO P timer
– similar to website grader, this site gives you a wide range of information, and is a great starting point. If you ran this test each month, and only worked on the 2-3 highest priority tasks, you would improve the health of your website.
GT Metrix
– the most preferred speed test site of them all. GT Metrix will tell you how fast your website is loading, and what the key issues are stopping it loading faster. Website speed is a crucial ranking factor on Google, so we recommend you run this test at least monthly and work on the issues that pop up.
Google Pagespeed Insights
https://developers.google.com/speed/pagespeed/insights/
– this is the Google pagespeed tool. Well worth running this often as well for the same reasons as above with GT Metrix.
Mobile Friendly Test
https://search.google.com/test/mobile-friendly
– Google prefers mobile friendly websites. Run this test to ensure your site is performing on mobile phones.
Serprobot
https://www.serprobot.com/serp-check.php
– this is a wonderful tool that allows you to check your Google rankings on search. We use this early in an SEO campaign to see how a client site is performing before we start helping them out.
AHRefs Backlink Checker
https://ahrefs.com/backlink-checker
– this is used to see how your backlink profile is looking. We run this each month for websites typically, to see if the number and quality of backlinks is improving.
Website Authority Checker
https://ahrefs.com/website-authority-checker
– over time this metric should improve as your website gets more links, more content, and gains authority. If this number is getting higher, usually that will result in higher Google rankings and more website traffic.
Broken Link Checker
https://www.brokenlinkcheck.com/
– its important to have no broken links on your website. Use this tool to find any. We recommend you run this every month.
Image Alt Tag Checker
https://www.seoptimer.com/alt-tag-checker
– the Alt Tags on your website for images need to be up to date. This tool will help you find any that are missing. Google uses these as a ranking factor for search, so be sure to keep an eye on this each month too.
Directory of Useful Links:
The below are all links, so please click on them to find the video, article, or service mentioned.
💥 COURSE: How to rank higher on Google Business Profile (2023)
💥 YouTube Videos: Learn more about Google and getting your business more customers HERE