Fix these seven, then win?
Easily done by any website owner
We’ve seen businesses leapfrog their opposition on Google just be doing these 7.
BONUS: Anyone can do these!
It starts with step 0 though - which is “what keyword are we trying to rank here?”
Once you know WHAT you trying to rank or WIN on Google, get into these 7 easy tasks.
1️⃣ Title Tag (meta title for page)
The meta title or title tag is a key piece of information.
Most Googlers like us say it's THE most important factor Google looks at when deciding who ranks where on Google.
2️⃣ H1 heading (main heading on the page)
Google also takes a look at the headers on a page, the main header, or H1 header, in particular.
If the page you are trying to rank has your keyword in the Meta Title, and now the H1 header, we are off to a great start!
3️⃣ First Paragraph of article or page info
Google is more or less reading your article or page and looking for hints up the top.
4️⃣ The URL
If you can include your keywords as part of your URL, Google will appreciate you!
5️⃣ Headings and Subheadings
Further down the page, under the single H1 heading, you’ll have subheadings.
These should also contain the keyword or phrase you are trying to rank for, OR related phrases that support the main phrase.
In my example above, the article is about Google Reviews.
6️⃣ Alt text and image name for images
You can add “alt text” to images on your website, and the words you use can have an impact on your SEO. The name you assign the images also counts when it comes to Google deciding who to rank where.
7️⃣ Body Text
You’ll see here in the review article, the word “review” appears often, but in a natural way, and in the context of the article.
Feel free to ask questions about this article in the comments below, or simply hit the CONTACT US button below:
Click the contact us button if you want to investigate joining our tribe. We help businesses rank higher on Google, to generate more leads and sales, therefore grow their business.
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Another great newsletter! Super insightful