Don't do SEO - do this instead...
Naval and Gary Vee agree
Gary Vee has come out recently and said that Google Search will be dead within 7 years. (note - Google search, not search engines… we’ll still be searching for things..)
Naval Ravikant, one of the best business minds on the planet then came out and said that over the next generation, FAR more people will be working for themselves and personal brands than for companies.
I agree with Naval, I’ve seen inside companies, it’s like a big game where the bullies win, and all you get is the chance to build someone elses dream - get out while you can… but that’s another story.
In essence - both of these mega minds agree on one thing - personal branding is becoming a vital game to play if you want to be found.
The content below this line is from one of our courses called Top of Mind - I now believe that everyone should work on this stuff BEFORE SEO, and possibly ONLY on this stuff in some instances.
Get stuck in - if you need help you can hit the button below:
If you hit the Free Help Button - I’ll personally reply.
Here is the stuff…..
Top of Mind - DeConfuse Google
Don’t do anything online until you have these steps sorted out. Working through these steps will help everything else with your digital marketing from now on.
Outcome of this course - you’ll have clarity for Google AND people - so you can start winning customers from the internet.
Process for the course
There are 4 lessons.
In each lesson, watch the video first, then do the tasks described, before moving onto the next lesson.
Lesson #1 is a 9 minute video and can be completed reasonably quickly.
Lesson #2 is an 8 minute video, with some extra tasks.
Lesson #3 is a blog article that will walk you through setting up a social media management tool - this lesson is optional, but recommended for best results.
Lesson #4 is a 9 minute video - once completed you’ll then complete tasks for a period of several weeks.
Lesson 1
Watch Lesson 1 video here https://www.loom.com/share/3d9d0
911c7794d4bb291ebe8ce7e5b15 (click on the link please - 9 minute video)
The Goal of this lesson is to establish your Name Badge >> for example here is one I could use:
Lesson 2
Watch Lesson 2 video here https://www.loom.com/share/b0d011d5083e4fd3bb1cd7ccb9262e99 (click on the link please - 8 minute video)
Audit the following places as discussed in the video:
Facebook
LinkedIn
Google Business Profile
Instagram or other
Top 5 citations for local area, country etc from this page: https://docs.google.com/spreadsheets/d/18SXgLvR-u7lJclPVarg3osI-gWTn6VYqCoi6P3_Cr50/edit#gid=0
You’ll also put your “name badge” at the bottom of page/s on your website.
Lesson 3
Setup Publer - social media management tool. This step is optional, but recommended.
https://goodoil.marketing/blog/how-to-set-up-publer-io/ (click this link, and follow the steps in the article)
Lesson 4
Watch Lesson 4 video here https://www.loom.com/share/2be1c21809074c97a2084daff5c8099a (click on the link please - 9 minute video)
Write a key FAQ article that can be used across various platforms. Simply list the top 10 questions you get in or about your business, and answer them at length.
Spend a week building connections on Facebook and LinkedIn
Get your Name Badge out there, start telling friends and family, then wider.
Spend another week commenting on other peoples posts so your name and BEP starts to become known. LinkedIn + Facebook Groups primarily.
Publish daily using Publer - minimum 3 days per week. You can use your FAQ info as bases for posts, or other content based on the suggestions in the Publer article from lesson 3.
Next Steps:
Spend at least 2-3 weeks doing the work in lesson 4 as detailed above.
Give the work time to take effect, and for people to become aware of who you are, and what you do. This takes time, and consistent work.
Once you have done this for at least 2-3 weeks, feel free to contact us to discuss how we can help you more.
Extra Training
I’d also recommend you watch this video as well: