➡️ 9 things that help website visitors buy
visitor ➜ customer
Turning website visitors into customers should be of great interest to anyone with a business and a website.
Sometimes, you only have to ONE of these things - and your business takes off.
Here are the 9 things:
(if you need help with Local SEO - winning Google locally for YOUR business, hit the CONTACT US button above)
1️⃣ Improve your Call to Action (CTA)
Make it EASY to buy from you.
Make your CTA stand out.
Anyone who obsesses over this point gets more money flowing into their business.
Install Hotjar or another screen recording too, watch what your website visitors do, and optimise accordingly.
2️⃣ Shorten your “buy” process
Ever noticed how EASY it is to buy something on big websites like Amazon?
On the flipside…. ever tried to buy something online and just being frustrated at how many steps were involved?
Can YOU make buying from you easier, and faster?
3️⃣ Include your “we do this” in a very obvious, clear, and concise way
Plenty of people don’t entirely “get it” re what your business actually does.
Can you use less words, and make it more obvious as to “what result your business gets for someone?”
Dumb it down!
4️⃣ Include FAQ’s
The more questions you can answer and work through on your website, the easier it will be for people to just “buy it” rather than think about it and do more research.
You’ll notice that the best online stores always have FAQs about products, as well as extensive information about all the features and benefits of every product, so that people can buy the thing then and there.
5️⃣ Increase social proof / testimonials
No social proof or testimonials will generally = very few or no sales.
People believe other people.
People want to feel like they can trust you, and for this, they need evidence from other people.
This goes for your Google Business Profile too, get reviews there using this method outlined on our blog, plenty of people are checking you out on Google Business Profile.
6️⃣ Improve your warranty / money back offer
This is a very common tactic that works.
More trust = more sales right?
Ramp up your money back offer – extend it out – give people strong belief in your business.
7️⃣ Add some extras to improve perceived value
Can you add some extra items or added services into your sales mix?
Sometimes a small little extra will be the thing that turns someone from researcher into purchaser.
Free shipping? Bonus item?
Up to you, but we know that when a business dials up the perceived value, the sales increase.
8️⃣Build more Trust
Didn’t we cover this above?
It’s worth mentioning again. Make sure you have clear details on your site like address of the business, returns policy, phone numbers, email addresses etc so that people really feel safe, and like they can contact you if needed.
Check out emerging Buyers Agent creator Casey Taylor. He spends a large amount of time building trust with his audience by creating podcasts and video so that people feel very comfortable reaching out to him.
Here is another YouTube video of ours about Trust online:
9️⃣Include Video on your Website
Do you have an introductory video on your website?
A message from the owners?
Someway of connecting in person to website visitors?
How about videos of the thing you sell in action?
People expect video content, and it builds faith in your business. Mad not to include this step.
If you need help with anything Google / Google Business Profile / Google Ads, reach out - click the button below:
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