This stuff works.
If YOU want to rank your business higher on Google, pay attention….
Of course, if you can’t be bothered or don’t have time, reach out, we can help you.
1️⃣ YouTube
Using all of the Google tools to talk about your business will help.
Google owns YouTube, and we’ve seen many businesses leverage YouTube videos and channels, to boost their rankings / presence on Google.
We’ve got over 200 YouTube videos HERE, which helps our “expert status”, as well as helping our own SEO too.
Remember - Google is a giant Q and A machine… if you answer questions, in your business niche, somehow, you’ll get rewarded.
2️⃣ Substack.
You are reading this on Substack.com.
It’s pretty much an email list with ONE exception.
The emails turn into articles, that stay online and have SEO power.
If you are already using email marketing, why not switch to Substack, and get the SEO benefits as well?
3️⃣ Create a free course on Gumroad
The FREE course below once made a Facebook follower of ours over $6000 in job bookings, in ONE day!
https://coreyhinde.gumroad.com/l/xToLx (👈click there to grab the course)
By putting out a free course, you win in several ways:
Prove expertise
Build your email list
Links from the course, to your websites.
4️⃣ Review products / services that you use.
Google searches for information and answers.
Why not write reviews of things, linked to your niche, and host them on your website?
You might get Google search traffic straight to those reviews OR the product / service owner you are reviewing might link to your review?
For example - Simply Organic - an organic food store, could review products they sell, or feature bigger suppliers they have. Google will find this. They might get backlinks too. These reviews could also be used to keep social media platforms going.
Another example - SideChain Security - a managed data protection firm - works with several data software platforms and produces content that supports THOSE companies, gaining backlinks and attention from Google.
Can you do that? Eg, you mow lawns, and produce useful stuff about mowers, line trimmers etc.
5️⃣ Write some thought pieces somewhere different eg Medium.com
There are many places, other than your own blog, where you can publish an article.
Your own blog and owned digital assets (Social platforms, email list, Google Business Profile etc) are obviously hyper important, but using other places helps Google out too, and can be a good SEO boost for you.
For example LinkedIn Articles, Medium.com, write.as, Quora, and Twitter.
In this day and age of “featured snippets”, a way that Google finds anwers to common queries, having content on other platforms increases your chances of being featured.
6️⃣ Google Doc or Google Sheet
Different idea but follow along….
Let’s say you have a master list of say 37 great tools / resources / links that you use or recommend.
Imagine if you built that into a Google Sheet, that was shareable but not able to be edited.
You’d also include links to your website and key other digital assets.
We’ve seen this work very well. There are SEO benefits in doing this.
For example, Casey Taylor, a Buyers Agent (helps people find the right property), could develop a Buyers Checklist for finding the ideal investment property.
It’s free, it gets its way around the internet, and grows his reputation as well as SEO outcomes.
7️⃣ Social Platforms
Google picks up signals from everywhere, so at the very least HAVE a few social platforms going at all times.
It helps build TRUST, and really, that’s what Google is doing constantly… who can we trust and therefore PUSH up the top of our search engine?
And of course, social platforms can be a great way to generate leads directly - take Aspire Pictures for example. Sharing their amazing images and video (with clients consent) is a genuine lead generation tool.
Read this article about social media publishing using a tool called Publer, pay particular attention to step 8 https://goodoil.marketing/blog/how-to-set-up-publer-io/👈 click here
8️⃣ Google Business Profile
There are plenty of ways to use GBP to help your SEO.
Not only does GBP get you noticed locally, and get you leads, the site itself helps your SEO.
Here is our entire course on Google Business Profile:
Extra note: why not run your entire customer feedback system via Google Reviews? Google will reward you….
9️⃣ Shareables
Read this article we wrote: https://goodoil.marketing/blog/how-to-use-shareables-to-get-your-website-seen/ 👈click here
ONE great shareable thing (tool, article, resource, image, video etc) could change your business.
Contact Details:
➨ https://goodoil.marketing/contact/ 👈click here