9 marketing activities that help your SEO
Win on Google
Some marketing activities help you rank higher on Google.
These all send messages to Google, which helps Google to rank websites higher.
If you are not ranking well on Google for your business, maybe knock one of these tasks off each week for a while?
If you need help, just hit the contact us button below:
1️⃣ YouTube
Video, in some form, is becoming more important for businesses than ever before.
We’ve seen many businesses leverage YouTube videos and channels, to boost their presence on Google.
Example.
This week I was researching better ways to help people secure their websites.
Up the top of Google, for some searches, were a mix of AI responses, some video (YouTube), and then links to websites etc.
A cybersecurity business like SideChain Security, could develop an entire “How To” channel on YouTube to walk people through this stuff step by step.
There are business benefits and customer benefits there, but also backlink opportunities for their website.
OR - you might shoot a weekly or monthly podcast / show about your industry, and host it on YouTube. We have a few clients that simply do this - turn the camera on, give an “industry updates” type of video every week or so. Very useful.
2️⃣ Substack.
You are reading this on Substack.com.
It’s an email list with ONE exception.
The emails stay online and have SEO power.
If you are already using email marketing, why not switch to Substack?
Write content that supports your niche, host it on Substack, watch your Google presence improve.
We have connected our substack URL to Google Search Console as well, and have been STUNNED at how well some of our articles feature on Google Search…
3️⃣ Create a free course on Gumroad
The FREE course below once made a Facebook follower of ours over $6000 in job bookings, in ONE day!
https://coreyhinde.gumroad.com/l/xToLx (click there to grab the course)
By putting out a free course, you win in several ways:
Prove expertise
Build your email list
Links from the course, to your websites.
4️⃣ Review products / services that your business uses.
Google searches for information and answers.
Why not write reviews of things, linked to your niche, and host them on your website?
You might get Google search traffic straight to those reviews OR the product / service owner you are reviewing might link to your review?
For example - Simply Organic - an organic food store, could review products they sell, or feature bigger suppliers they have. Google will find this. They might get backlinks too. These reviews could also be used to keep social media platforms going.
Aotea Electric Auckland - could review products they use, or discuss collaborative projects they have done for example.
Once you’ve done reviews, you can use our “We featured you” method, detailed below, to drive more backlinks and boost your Google presence:
5️⃣ Write some thought pieces somewhere different eg Medium / Linkedin
There are many places, other than your own blog, where you can publish.
Your own blog and owned digital assets (Social platforms, email list, Google Business Profile etc) are obviously hyper important, but using other places helps Google out too, and can be a good SEO boost for you.
For example LinkedIn Articles, Medium.com, write.as, Quora, and Twitter.
All of these can be used and have inbuilt audiences.
6️⃣ A Google Doc or Google Sheet
Different idea but follow along.
Let’s say you have a master list of say 27 great tools / resources / links that you use or recommend.
Imagine if you built that into a Google Sheet, that was shareable but not able to be edited.
You’d also include links to your website and key other digital assets.
We’ve seen this work very well. There are SEO benefits in doing this.
7️⃣ All the usual Social Platforms
Google picks up signals from everywhere, so at the very least HAVE a few social platforms going at all times.
It helps build TRUST, and really, that’s what Google is doing constantly… who can we trust and therefore PUSH up the top of our search engine?
Social media content not only helps you get brand awareness and even direct sales ON those platforms, but Google pays a lot of attention now to trusted social platforms like Facebook and LinkedIn too.
If you are keen to ramp up your socials, more efficiently than ever before, use this article: https://goodoil.marketing/blog/how-to-set-up-publer-io/
8️⃣ Google Business Profile
There are plenty of ways to use GBP to help your SEO.
Not only does GBP get you noticed locally, and get you leads, the site itself helps your SEO.
We have some great training courses available - pay what you want - over here:
https://coreyhinde.gumroad.com/
9️⃣ Shareables
Read this article we wrote earlier this year: https://goodoil.marketing/blog/how-to-use-shareables-to-get-your-website-seen/
ONE great shareable thing (tool, article, resource, image, video etc) could change your business.
Can you do something like that in your industry?
Bonus TIP:
Can you write a Guest Post on someone elses blog or website?
If you want to dominate Google, you need backlinks.
Need help growing YOUR business?
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Reach out to us if you need help with ranking higher on Google, Google Ads, or simply “growing your business”.