📌 7 things that help website visits become buyers
CRO - the lost art
Conversion Rate Optimisation (CRO) - we’ve discussed it before.
We’ll discuss it again because after multiple Google updates in 2023, these 7 tactics for your website are more useful than ever.
CRO just means “improving your website so people buy or subscribe, at a higher rate”.
Kind of…. more revenue, with no more work once the initial work is done.
Here are the 7 things:
(hit the contact us button above if you want more sales and business growth from Google this year)
1️⃣ Improve your Call to Action (CTA)
I know a guy who JUST works on CTA’s for companies.
ALL this guy does is help websites convert MORE visitors into buyers.
His number 1 go to method?
He looks at the CTA (buy now, call us, book in etc etc), and ensures it stands out, and is frequent, as well as just plain OBVIOUS.
He said that the number 1 issue he finds with smaller businesses is poor CTA design, look, and frequency.
Check out some websites from small businesses, then compare them to more established businesses, and make note of the differences in their CTA’s.
Make it EASY to buy from you.
2️⃣ Shorten your “buy” process
Ever noticed how EASY it is to buy something on big websites like Amazon?
Sometimes, it’s literally ONE click and you are done!
On the flipside…. ever tried to buy something online and just being frustrated at how many steps were involved?
Can YOU make buying from you easier, and faster?
Cut out a step, speed a step up, improve a step?
3️⃣ Include your “we do this” in a very obvious, clear, and concise way
Plenty of people don’t entirely “get it” re what your business actually does.
Can you use less words, and make it more obvious as to “what result your business gets for someone?”
Clear, obvious, and concise will generally win in this game.
Make sure it’s obvious all over your website too.
Here is a useful article on the Wordstream Blog about value propositions – well worth a read.
4️⃣ Include FAQ’s
The more questions you can answer and work through on your website, the easier it will be for people to just “buy it” rather than think about it and do more research.
You’ll notice that the best online stores always have FAQs about products, as well as extensive information about all the features and benefits of every product, so that people can buy the thing then and there.
5️⃣ Increase social proof / testimonials
No social proof or testimonials will generally = very few or no sales.
People believe other people.
People want to feel like they can trust you, and for this, they need evidence from other people.
You’ll never regret getting more testimonials on your website.
This goes for your Google Business Profile too, get reviews there using this method outlined on our blog, plenty of people are checking you out on Google Business Profile.
6️⃣ Improve your warranty / money back offer
This is a very common tactic that works.
More trust = more sales right?
Ramp up your money back offer – extend it out – give people strong belief in your business.
7️⃣ Add some extras to improve perceived value
Can you add some extra items or added services into your sales mix?
Sometimes a small little extra will be the thing that turns someone from researcher into purchaser.
Free shipping? Bonus item?
Read more about Bonuses in this article by well known Podcaster Pat Flynn.
Up to you, but we know that when a business dials up the perceived value, the sales increase.
⬇️ BONUS VIDEO (if you apply the 10-70 idea from this video, you’ll convert more visitors to sales, guaranteed.)
📌 Hey Google Course
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If you have a business with both a website, and a Google Business Profile, this course is a must before you do any marketing or SEO.
If you find a better $149 investment in your business, I’ll be stunned.
Awesome tips. I'm often guilty of CTAs that are small and hard to find.