7 things ANYONE can do on their website to improve rankings on Google
by Corey Hinde | SEO New Zealand
The goal of this article is to give business owners some tasks that they can complete themselves, today, that will help improve their Google rankings given some time.
Each task requires no technical skill or very little technical skill - however if you DO feel like you need to run something past us, you can contact us HERE.
1️⃣ Ensure your Title Tag (Meta Title) contains your Bullseye Phrase.
Your bullseye phrase (BEP) is the most important word or phrase you want to rank on search engines for.
This is possibly the most important step you can take in this article.
See this image?
This is what you’ll see in Google.
The URL, the Meta Title, the Meta Description.
We believe that the Meta Title is hyper important.
Google gives us this hint, by making it large, and blue.
Don’t forget – there are as many as 200 or more data points (things), that Google and other search engines will look at when deciding upon what to rank up the top.
That’s a lot of things to take into consideration, so SEO people like us try to figure out which ones are the most important.
It starts with that Meta Title.
2️⃣ Include BEP in your H1 or main heading on a page.
The top heading on your page, usually designated as an H1 heading, is crawled by Google, therefore will help you rank higher.
Generally, a well structured article will have 1 big heading (H1), then several subheadings (H2), and more smaller sub headings as well (H3).
This is a solid format that makes the articles easy to read, and also easily crawled by Google.
Google, and people, like easily read, easily scanned articles, rather than text rich blocks that are hard to work through.
Headings help in this regard, and a related H1 helps Google as well.
Don’t forget to include images, diagrams, and even video embeds to break up the content.
3️⃣ Bullseye Phrase in first 100 words.
We want to give Google a nice clear early indication on the page, what the content is about.
Best practice is considered to have that bullseye phrase (BEP) or other key phrase, within the first 100 words of content.
4️⃣ Use related content on the page.
Hopefully you can see that all of these items are related, and tell a story to both people and Google, about the page content.
This goes for the deeper content on the page too.
Keep it on topic, and related, and tie the subheadings and paragraphs in by ensuring the content flows and relates.
5️⃣ Internal linking on page.
This is often forgotten, but is very useful.
Internal linking means linking to other pages on your own website.
This can help readers learn more about a topic, and keep them on your site longer.
This also helps Google to learn more about your site, and the topics covered, so it can link things together, and rank you well.
For example – this page here:
https://goodoil.marketing/blog/seo-for-beginners/ – is a very useful resource for people looking to increase their SEO skills.
It’s a classic internal link – from a page on my site, to another page, regarding the same type of content.
Google (and other search engines), like this.
6️⃣ Outbound Links.
Linking out from your site, other sites, especially high authority sites, is a good thing.
It helps Google paint a picture of what your site is about, and helps show authority for your site too.
For example – we found an excellent article from Uprankly – an SEO link building business.
► That article is located HERE.
That is called an Outbound link, and our research and work tells us that Outbound links are a good idea when working to rank your website higher on Google.
The Uprankly team are a known team of SEO professionals, so for us to link to them, adds more authority in the eyes of Google, to our article and website.
7️⃣ Keyword Density | BullsEye Phrase
Can you include your main bullseye phrase on your key pages, even more?
SEO practitioners are almost quiet about this one.. because it’s a little too obvious and seems to easy….
For example - you might be an Insurance Broker in New Plymouth.
Can you include that basic line “Insurance Broker New Plymouth” more on your web copy?
A simple way to do this could be to put a “by” line on each article on your blog or website.
Eg I’m not putting “by Corey Hinde | SEO New Zealand” on most things I write, up the top of the page.
Not hard - but helpful.
Hopefully you can see how easy some of these actions are, but also how useful they can be.
Ranking higher on Google is often just an accumulation over time, of lots of small tasks completed over time.
If I were to recommend ONE THING from this article, it would be to establish that BullsEye Phrase for your business.
Need a hand with your Google presence and marketing?
Start by contacting us and completing the form on this page please.
Thanks,