2023 Google Checklist - work through this, hit the ground running
This is a checklist that will help you get a quick headstart on your business competition in 2023…..
The checklist is broken into 2 sections, first is Google Business Profile, second is Your Website.
Remember - our agency manages Google Business Profiles to help businesses sit right up the top of Google - contact us HERE for help
Google Business Profile
Log into your Google Business Profile, and check for any “Google Updates”
Update your Business Hours, ensure they are correct
Reply to any reviews or questions
Upload any new photos from social platforms etc to your listing
Add an update - also known as “create post”
Email or contact any customers from last month asking for feedback and a Google Review
Double check your business categories for your listing - do you have a secondary category?
Work through your service listings and service areas to ensure they are on point.
Consider getting a free “Local Falcon” account, to check how your listing ranks on your local area map
Your Website
Check your Copyright date is now set to 2023 on your Website footer
Check your website speed - there are various tools for this
Log into Google Search Console to check for any site errors, and also check search traffic.
Check website for any broken links (Google “find broken links”)
Check Meta Tags and Meta Descriptions across your site, are you happy with them?
Check Google Analytics, or consider using an alternative like plausible.io
Check pages only have 1 H1 tag per page.
Check there are no typos on your website.
Check that your website has internal linking that helps website visitors.
Check all alt tags across website.
Compress any images if needed.
Run a free backlink checker - then do the same for your key competition - do you need to improve? Here is a handy article about getting safe backlinks.
Check all business citations and directory listings that you have, are they correct with your business details?
If you are a local business, check that your website links to your Google Business Profile
Need help ranking higher on Google? We offer Google Business Profile management, for local serving businesses. Contact us HERE